The new labels for the “Stiegl-Goldbräu” are now made of paper in 100% recycling quality.

For many years, Stiegl has been committed to protecting resources and thinking in terms of recycling. Now the Salzburg private brewery is once again setting an example by converting its labels to recycled paper. The 1st bottle of Stiegl-Goldbräu with an environmentally friendly label has now left the production line.

As the first brewery in Austria, Stiegl is now using bottle labels made of recycled paper, once again confirming its pioneering role. With the conversion to the new paper in 100% recycling quality, the Salzburg private brewery is also focusing on sustainable solutions in the area of product equipment.

“This is a further step in the consistent implementation of our circular thinking. The new recycling labels have a 26 percent lower CO₂ footprint than the labels we have used so far. In addition, the use of recovered paper fibres in paper production can save approx. 49 percent of water,”…

…explains Christian Pöpperl, Stiegl chief brewer and head of the resource efficiency team. The slightly firmer paper quality of the new labels also ensures that the Stiegl classic continues to look its best.


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